BASED IN NYC
FOR INQUIRIES OR JOB OPPORTUNITIES: LYDIAALLENDE@ICLOUD.COM

Lydia Allende is a Brooklyn-based multidisciplinary designer specializing in graphic design and illustration. Her experience includes work with Landor, as well as prominent educational institutions and freelance projects. Driven by a passion for structure and culturally relevant design, she is dedicated to crafting compelling visual stories that resonate across both commercial and personal projects.


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EDUCATION
Pratt Institute, BFA Communication Design Graphic Design 

WORK
2024, Freelance Designer
2024, Landor & Fitch Design Intern
2023, Landor & Fitch Design Intern
2022, Pratt  Institute Laboratory Monitor
2022, Pratt Institute Exhibition Designer & Illustrator

AWARDS
2024, Graphic Design USA
2023, Munson Graphic Design Honors Award
2023, Young Ones Type Directors Club Shortlist

EXHIBITIONS
2023, Pratt Institute Sophmore Exhibition
2023, Pratt Institute Scenius
2022, Pratt Institute Freshman Exhibition
2022, Pratt Institute Corpus

LANGUAGES
English, Native
Spanish, Native

1       DIVINE HYSTERIAART DIRECTION
This project explores the concept of the body as a canvas for Divine Hysteria’s iconic symbols. Through an intimate lens, we think of the body as space. 

2       ALEKOBRANDING
An Art Toy line committed to the celebration of Mexican culture, creating a sense of nostalgia and belonging for young adult audiences. Aleko's branding embraces a fusion of soft geometric forms, drawing inspiration from folk art with modern twist that reimagines tradition passed down through generations.


3       MAYE3D MOTION GRAPHICS
Designed for young consumers who confidently express their individuality, Maye embodies boldness and creativity. Our brand values represent authenticity and encourages self-expression.

4       STRUCTURETYPEFACE
Structure is a typeface that redefines typography as a design systems, acting as both a building block and a framework. It turns type into a flexible toolkit, moving beyond language to encourage interactivity and creative exploration.

5       SIGNS VOL.1EDITORIAL
Signs delves into the history of hand-painted signs, showcasing a spectrum of articles contributed by diverse artists, from traditional to contemporary, illustrating the craft's versatility and its evolution in the modern world.


6       PRATT WAYFINDINGSTRATEGY
Redesign Pratt Institute's signage system creating a cohesive and emotionally engaging campus experience. Drawing inspiration from Bauhaus shapes, the new system offers a visually striking and unified identity that resonates with students and reflects Pratt's creative culture.

7       MUJI REPAIRBRANDING
MUJI’s products are built to last, but life comes at you fast and accidents happen. We want to emphasize a shift away from throwaway culture by introducing Muji Repair’s Sashiko Mending Kit as a sustainable solution to extend the life of products.


9       ILLUSTRATIONSELECTED WORKS